Our Sustainability Mission

WE'RE OFFICIALLY
PLASTIC NEUTRAL

Clean, joyful beauty with a plastic neutral promise.

OUR COMMITMENT:

Removing as much plastic from
nature as used to create our products

WE'RE PUTTING IN THE WORK
TO BE A MORE SUSTAINABLE BEAUTY BRAND
IN A WASTE-LADEN INDUSTRY.

WE'RE PUTTING IN THE WORK TO BE A MORE SUSTAINABLE BEAUTY BRAND IN A WASTE-LADEN INDUSTRY.

IMPACT THAT UNITES THE WORLD

When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.

SUPERCHARGING SYSTEMIC IMPACT

First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.

It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.

First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.

It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.

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OUR PLASTIC NEUTRAL JOURNEY:

STEP 1: SUSTAINABLE SOURCING

Since inception, we have committed to creating cruelty-free products while emphasizing our love for the planet. With sustainability at the forefront, we acknowledge that the beauty industry needs to do better for our Earth.

STEP 2: THE PLASTIC NEUTRAL SHIFT

Building on rePurpose Global’s belief that businesses can positively impact the environment and society, we have gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.

STEP 3: THE FINAL DESTINATION

91% of the world’s plastic ends up incinerated, in landfills or flushed into our precious oceans and waterways. In partnership with rePurpose Global, we will remove as much plastic from the environment as we create through sustainable, ethical methods of waste elimination—helping to restore nature’s balance for a cleaner, kinder Earth.