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OUR COMMITMENT

Removing as much plastic from
nature as used to create our products

IMPACT THAT UNITES THE WORLD

When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.

SUPERCHARGING SYSTEMIC IMPACT

First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.

It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.

OUR IMPACT

14,164

kgs of Plastic Waste Diverted
From Landfills annually

103

Waste Workers & Family Members
Provided with Additional Income

7,082,391

Single-Use Plastic Pouches
Removed From Nature

Winky’s Plastic Neutral Journey

STEP 1

Sustainable
Sourcing

Since inception, we have committed to creating cruelty-free products while emphasizing our love for the planet. With sustainability at the forefront, we acknowledge that the beauty industry needs to do better for our Earth.

STEP 2

The Plastic
Neutral Shift

Building on rePurpose Global’s belief that businesses can positively impact the environment and society, we have gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.

STEP 3

The Final
Destination

91% of the world’s plastic ends up incinerated, in landfills or flushed into our precious oceans and waterways. In partnership with rePurpose Global, we will remove as much plastic from the environment as we create through sustainable, ethical methods of waste elimination—helping to restore nature’s balance for a cleaner, kinder Earth.

"We believe creating joy through our products means being clean, kind and cruelty-free – for both our customers and our environment. We're excited to partner with rePurpose Global to expand our sustainability efforts beyond our transparent supply chains and ethically sourced ingredients. We are especially passionate about rePurpose's goal of serving economies in the developing world while removing plastics from nature through Project Neela Sagar. This impact multiplier is the next step towards a more beautiful future."

Natalie Mackey, Co-Founder & CEO

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