WE'RE OFFICIALLY
PLASTIC NEUTRAL

Clean, joyful beauty with a plastic neutral promise.

Clean, joyful beauty with a plastic neutral promise.

OUR COMMITMENT:

Removing as much plastic from
nature as used to create our products

Removing as much plastic from
nature as used to create our products

HOW WE'RE DOING IT:

The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.

We fund the elimination of as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.

Going Plastic Neutral is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and building a more circular business and delivery model.

WE'RE PUTTING IN THE WORK
TO BE A MORE SUSTAINABLE BEAUTY BRAND
IN A WASTE-LADEN INDUSTRY.

WE'RE PUTTING IN THE WORK TO BE A MORE SUSTAINABLE BEAUTY BRAND IN A WASTE-LADEN INDUSTRY.

IMPACT THAT UNITES THE WORLD

When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.

When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.

SUPERCHARGING SYSTEMIC IMPACT

First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.

It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe. 

First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.

It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe. 

kgs of Plastic Waste Diverted From Landfills annually

Waste Workers & Family Members Provided with Additional Income

Single-Use Plastic Pouches Removed From Nature

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OUR PLASTIC NEUTRAL JOURNEY:

OUR PLASTIC NEUTRAL JOURNEY:

STEP 1: SUSTAINABLE SOURCING

Since inception, we have committed to creating cruelty-free products while emphasizing our love for the planet. With sustainability at the forefront, we acknowledge that the beauty industry needs to do better for our Earth.

Since inception, we have committed to creating cruelty-free products while emphasizing our love for the planet. With sustainability at the forefront, we acknowledge that the beauty industry needs to do better for our Earth.

STEP 2: THE PLASTIC NEUTRAL SHIFT

Building on rePurpose Global’s belief that businesses can positively impact the environment and society, we have gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.

Building on rePurpose Global’s belief that businesses can positively impact the environment and society, we have gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.

STEP 3: THE FINAL DESTINATION

91% of the world’s plastic ends up incinerated, in landfills or flushed into our precious oceans and waterways. In partnership with rePurpose Global, we will remove as much plastic from the environment as we create through sustainable, ethical methods of waste elimination—helping to restore nature’s balance for a cleaner, kinder Earth.

91% of the world’s plastic ends up incinerated, in landfills or flushed into our precious oceans and waterways. In partnership with rePurpose Global, we will remove as much plastic from the environment as we create through sustainable, ethical methods of waste elimination—helping to restore nature’s balance for a cleaner, kinder Earth.

"We believe creating joy through our products means being clean, kind and cruelty-free – for both our customers and our environment. We're excited to partner with rePurpose Global to expand our sustainability efforts beyond our transparent supply chains and ethically sourced ingredients. We are especially passionate about rePurpose's goal of serving economies in the developing world while removing plastics from nature through Project Neela Sagar. This impact multiplier is the next step towards a more beautiful future."

- Natalie Mackey, Co-Founder & CEO

- Natalie Mackey, Co-Founder & CEO