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Welcome To Winky Lux

Our Winky World is thoughtfully joyful and intentionally extra. We’re here to make statements and leave impressions, pushing boundaries on what can and can’t be done.

In Winky skincare, science meets sass. Effective formulas with clinically proven ingredients come in packages so pretty that they double as jewelry for your bathroom.

For makeup—we never tone it down, we tone it up. And then tone it up some more. Because life’s too short for boring choices or holding back.

Joy is guilt free. Winky Lux is plastic neutral, thoughtfully sourced, clean and cruelty-free. Because we’re here to be fabulous, not harmful.

For us, creating joy is a way of life. Eating cake for breakfast, painting your walls hot pink, rocking metallic glitter, or wearing neon during the day. Pill-shaped lipstick, bold liner at the office, rhinestones, gummy bear necklaces, and confetti lip balm.

Why not?
Winky your world.

About The Founders

Winky Lux was founded by Natalie Mackey and Nate Newman to bring FUN to everyday beauty rituals. Having been friends for 17 years and working in fashion, finance and ecommerce respectively, the two founders decided that the self-serious beauty business was ready for a happiness overhaul. In 2015 they set out to create a line of products designed to create joy when you see them (so cute!), use them (this works!), and even when you throw them away (plastic neutral, whoop whoop!).

They are happiest when nerding-out about supply chains, flower patterns, packaging, dogs and Winky Lux customers (many of whom have also become friends). Because of Winky fans like you they get to have their dream jobs.

About Shipping

All products ordered before 3pm ET Monday to Friday are shipped the same day and typically arrive quickly—because who wants to wait when new products are involved? If you place an order over the weekend, we'll ship out your package first thing Monday.

About Returns

Winky Lux offers a 45 day return policy on all products. You may return any product within 45 days of purchase. Fill out the return form U. We will process it 1-3 business days after we receive your returned product and send you an email confirmation. Please allow up to 14 days for your bank or credit card company to post it to your account.

About Getting In Touch

We can’t wait to hear from you! Visit our contact page here to learn the best point of contact for your inquiry. You can also reach out via Live Chat for an immediate answer (available Monday to Friday, 9am EST - 3pm EST excluding holidays), or see our FAQs—the answer you need might already be there!

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