About Us

Can Luxury Makeup Have a Price that's Nice?...

We Think So.

What We're About

Winky Lux was founded in 2015 with a JOYFUL mission to bring beauty lovers together with happier healthier products that delight every sense. We believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships. Our goal is to redesign the beauty industry into something more delightful. For us that means more transparent supply chains, closer customer relationships and ethically sourced ingredients that still provide real results! Join our party and see what all the pretty is about! Lots of love, Winky

Limited Edition Life 

Often times, we turn to our friends to help us design limited edition palettes and lipstick colors. We get a lot of requests to re-create these but, unfortunately, when they are gone they're gone! Make sure to scoop a limited color or design while it's hot because it won't be back again. This allows us to keep creating and stay at the forefront of fashion. New palettes launch frequently so make sure to sign up for our email alerts so you won't miss out. 


Ordering Winky Lux as a gift this year? Great choice! As always, the holiday season is a busy time for online shopping + shipping. Between the measures everyone is taking to ensure safety amid COVID-19, and the intense volume carriers are working through, you may experience some shipping delays that are out of Winky Lux's control.

To combat these delays as best we can, we have increased our staff and are working diligently to get your product boxed and passed off to the carrier within 24 hours of you placing your order. If possible, we still recommend ordering your Winky Lux products a little earlier than usual to ensure your gifts arrive on time (and get ahead on your holiday shopping, too!).

Time is Money Honey! All products ordered before 3pm are shipped the same day and will arrive quickly. Lucky Manhattan poodles may request same day delivery for a $10 fee. Some companies want you to wait a week! Ain't nobody got time for that. 


Winky Lux offers a 45 day return policy on all products. Don't forget to email sales@winkylux.com for a return authorization before mailing products back. Products received without a return authorization can't be processed. 

Where We are Located

Our office is in the bustling Lower East Side of Manhattan and we are part of the Glow Concept group of brands. Our sister brands are pretty amazing too and we love sharing our office with them. Yes, our offices are pink.

Our Founders

Oh hi! We’re Natalie Mackey and Nate Newman, nice to meet you

We’ve been friends for over a decade and in 2015 we thought there was room for a lot more FUN in the cosmetics industry. So we baked a cake and filled it with rainbows and smiles…. No JK, we did start a beauty brand though. We designed it to have a quicker and more transparent supply chain, higher quality/ high functioning products and prices that would make you feel rich. Extra guacamole level rich.

Winky Lux was born with the idea that since every beauty product is technically a little gift, from you to you, it should always look and feel as special as the person receiving it (who is also you). We hope you’ll have as much fun treating yourself with these as we do making them! As always, thank you to the moon and back for your awesome support.

The Standard Poodle

You'll notice that the poodle symbol pervades throughout the brand. We wanted the standard poodle to be our mascot because she embodies how we feel about the brand (did you know that the standard poodle is actually a hunting dog). She's highly intelligent, loyal, playful, beautiful and requires lots of grooming. Nothing standard about that! 


You can find Glow Concept brands in a select number of retailers, both online and brick & mortar. We love wholesaling to a carefully curated group of distributors who want to grow the #itsawinkyworld message. If you're interested in carrying Winky Lux in your stores, you can reach our sales team at sd@winkylux.com.  

View our Privacy Policy here: http://www.winkylux.com/pages/privacy-policy


For any inquires please contact 

100 Rivington St.
Ground floor
NY, NY 10002


Include your order number in the subject line for expedited service. Happy hunting!