About Us

Winky Lux is a joyful makeup and skincare brand founded by Natalie Mackey in 2015. Luxurious, yet accessible, we offer a range of innovative, high-quality beauty formulations with clean and kind ingredients—all designed to deliver real results.

We believe that the spirit of beauty is rooted in play and that thoughtfully manufactured, cruelty-free products can be tools for self care, creative expression and even a way to spark new friendships.

Our goal? To redesign the beauty industry into something more delightful, meaning more transparent supply chains, closer customer relationships and ethically sourced ingredients that still provide real results.

About Shipping

All products ordered before 3pm ET Monday to Friday are shipped the same day and typically arrive quickly—because who wants to wait when new products are involved? If you place an order over the weekend, we'll ship out your package first thing Monday.

About Returns

Winky Lux offers a 45 day return policy on all products. You may return any product within 45 days of purchase. Fill out the return form here. We will process it 1-3 business days after we receive your returned product and send you an email confirmation. Please allow up to 14 days for your bank or credit card company to post it to your account. 

About Getting In Touch

We can’t wait to hear from you! Visit our contact page here to learn the best point of contact for your inquiry. You can also reach out via Live Chat for an immediate answer (available Monday to Friday, 9am EST - 3pm EST excluding holidays), or see our FAQs—the answer you need might already be there!


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