Sparkly, bold & festive

Introducing the NEW Rosé and Ruby Glimmer Balm Ornaments. Using pH-transforming technology, these vegan pH balms go on clear and develop into the perfect shade of pink with a subtle shimmer.

Brows that wow

Introducing NEW Uni-Brow Gel and Uni-Brow Precision! Inspired by our iconic Uni-Brow Pencil, the oh-so-easy solution to get flawless brows in no time.

Triple the MEOW

Create the purrfect natural look with universally flattering soft pink and brown neutrals from our Meow Collection.
flaunt and flutter

Not your basic lash lengthener, this unique butterfly bristle brush is designed to separate, lengthen and volumize without clumping or flaking.

Sparkling & Dazzling

Drape your lips in crystals with new CHANDELIER GLOSS, featuring multi-dimensional sparkle in six dazzling shades.

It's a perfect match

There’s so much good stuff jam-packed into the cult favorite White Tea Tinted Veil Moisturizer. White Tea + Pomegranate extracts to protect and refresh. Vitamins A + E to nourish and moisturize.


Save up to 25% when you buy 2 or more of these Winky faves.

shop now

It's a winky world


Winky Lux is a fun and delightful approach to makeup and skincare. We choose to focus on the joy in the everyday that allows you to be happy in every way. 


Our products are cruelty free, thoughtfully sourced and free of nasties. Winky Lux has a mission to bring beauty lovers together with happier healthier products that delight every sense.


We believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships.

you have questions, we have answers

Book a virtual consultation with Winky’s own beauty gurus to get all the info about Winky Lux products from the comfort of our own home. (PLUS get a little treat with your purchase at the end!)